Product Mix, Marketing and Staff Training
A unique quality of neighborhood markets is their ability to anchor communities. Savi Urban Market has done just that at all four of its metro Atlanta locations. The Problem; Identifying products and services that resonate with the target customer. The Urban Eats Solution; a feasibility study that analyzed local lifestyle segmentation, demographics and product trends. The Result; a product mix that focused on providing reward as opposed to necessity,i.e; this isn’t your grandfather’s neighborhood market. Wine, beer, ice cream, prepared foods win the day.