Branding and Interior Design Direction
The suburban retail market continues to amaze me. Seemingly an endless sea of strip malls, national chains and subdivisions cloaked in homogeneity I wonder how any business gains autonomy. For the answer, look no further than the Pizza Shack; a family run, community pizza pub that has scored a direct hit along the Cedarcrest Road corridor. What the Pizza Shack owners understood, that many aspiring restaurant owners tend to overlook, was the lifestyles of the local consumers. The Shack tapped into the surrounding resident’s desire for community interaction in comfortable familiar places. Warm, inviting and engaging the Shack is one of those iconic neighborhood joints we all need to unwind. Go check them out, watch the game and enjoy the New York style hand tossed pizza. Urban Eats Consulting Group developed the brand narrative and provided interior design direction.