Food Truck Concept and Branding
What happens when you mix two brother’s love of cooking with their grandmother’s Italian meatball recipe? Mighty Meatballs of course! The Problem; develop a compelling brand for the Gen Y market. The Urban Eats Solution; Mighty Meatballs’ healthy ingredients and cross cultural menu refuels a mobile workforce with a taste for adventure. UE created brand narrative, original graphic artwork for logo and truck wrap collateral.
