Food Truck Concept and Branding


What happens when you mix two brother’s love of cooking with their grandmother’s Italian meatball recipe?  Mighty Meatballs of course!   The Problem; develop a compelling brand for the Gen Y market.  The Urban Eats Solution;  Mighty Meatballs’ healthy ingredients and cross cultural menu refuels a mobile workforce with a taste for adventure.  UE created brand narrative, original graphic artwork for logo and truck wrap collateral.

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