Known for its pristine beaches, historic sites and wildlife conservation, Jekyll Island is one Georgia’s coastal jewels. Over 2 million people visit Jekyll Island annually. Many come for the championship golf courses while others visit for turtle sightings or a sun filled vacation. Urban Eats Consulting Group was hired to provide analysis and repositioning guidance for one of the Island’s long standing restaurants, McCormick’s Grill. By offering restaurant operational and branding expertise, Urban Eats was able to develop a profitable strategy for the restaurant moving forward.