In 2013 Illegal Food blasted on the Atlanta food scene from it’s pop up operation inside The Joystick Game Bar. Featuring Atlanta’s best line up of burgers and a side menu of culinary curiosities, Illegal Food became the favorite of the Edgewood District’s gamers and drinkers looking for a late night munchies. Fast forward to 2016 and you can find Illegal foods crosstown in their new Virginia Highland brick n’mortar location where chef Steven Legenfelter continues to crank out award winning burgers and his own brand of self proclaimed food porn. Urban Eats Consulting Group was hired to develop marketing strategies and to position the brand for continued growth.