Concept and Branding
The client had a great idea; let’s offer America’s iconic sandwiches all in one place. Thus became Chuck’s Famous, a sandwich haberdashery featuring the best between two pieces of bread. The challenge; how to position and communicate the brand. The Urban Eats answer; recreate a vintage butcher shop interior with throwback signage and fonts, wall imaging and an old school artisan message. Like walking back in time!
