Concept and Branding


The client had a great idea; let’s offer America’s iconic sandwiches all in one place. Thus became Chuck’s Famous, a sandwich haberdashery featuring the best between two pieces of bread.    The challenge; how to position and communicate the brand.  The Urban Eats answer;  recreate a vintage butcher shop interior with throwback signage and fonts, wall imaging and an old school artisan message.  Like walking back in time!

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