Business Plan and Marketing Strategy


The sitch;  Client makes delicious authentic Creole confections, pralines, gourmet popcorn, and chocolate covered pretzels…sells them out of a concession trailer. The problem; sales have plateaued.  The Urban Eats solution; redefine the brand and expand the client’s reach with an artisan confection laboratory in a brick n’ mortar location.  On the new menu, chocolate martinis with a praline chaser.

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