Business Plan and Marketing Strategy
The sitch; Client makes delicious authentic Creole confections, pralines, gourmet popcorn, and chocolate covered pretzels…sells them out of a concession trailer. The problem; sales have plateaued. The Urban Eats solution; redefine the brand and expand the client’s reach with an artisan confection laboratory in a brick n’ mortar location. On the new menu, chocolate martinis with a praline chaser.