Imagine you’re flying high above the earth. Looking down, the landscape unfolds uniformly. It is a point of view that provides perspective; the world makes sense from up there. At UE Consulting Group, Concept Development is a process that identifies and assembles the hundreds of individual pieces that make up a cohesive, well developed food and beverage concept.
From menu ideation to the logo and interior design cues, UE helps the client in identifying the customer touch-points that coalesce to communicate the concept’s story…all orchestrated from a 30,000 foot point of view.