Underneath every great food and beverage concept is a compelling brand. A body of intrinsic attributes that provide clues as to the vision and values a business operates on. A unique, well conceived brand offers promise for customers who seek to clear through the clutter of today’s crowded marketplace and who desire to associate with businesses that share ideals similar to their own.

UE Consulting Group assists clients in discovering their base brand, writing compelling brand story lines and positioning the brand uniquely among the competition. While burgers may be on the menu, customers could be patronizing a restaurant for something else – like lifestyle, convenience or guest interaction. This is the base brand hard at work.

El Tesoro

When Atlanta based restaurateur, festival organizer and provocateur Alan Raines opened El Tesoro on a non-descript corner of Kirkwood back in 2018, he probably had no idea how successful the [...]

Peachtree Cafe

Moving a restaurant to a new location offers a unique opportunity to refresh the brand, update the menu and elevate customer service. Urban Eats Consulting Group worked with the Peachtree Cafe [...]

Sputnik’s Coffee Bar

The owners of Sputnik’s Coffee bought one of Columbus, GA’s oldest dive bars once it closed and are turning it into the place for organic free-trade coffee and conversation.  Urban Eats assisted [...]

Central City Tavern

Central City Tavern is an upscale sports bar in Sugar Hill.  Urban Eats helped find the perfect location within one of the Metro Atlanta’s best suburbs, as well as helped with design of the tavern.

Humble Pie 

Humble Pie is a neighborhood restaurant offering chef-driven American dishes at The Interlock on Atlanta’s Westside. From the team behind James Beard Nominated Lazy Betty including Chefs Ron Hsu [...]

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