Product Mix, Marketing and Staff Training

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A unique quality of neighborhood markets is their ability to anchor communities.  Savi Urban Market has done just that at all four of its metro Atlanta locations.  The Problem; Identifying products and services that resonate with the target customer. The Urban Eats Solution; a feasibility study  that analyzed local lifestyle segmentation, demographics and product trends.  The Result; a product mix that focused on providing reward as opposed to necessity,i.e; this isn’t your grandfather’s neighborhood market.  Wine, beer, ice cream, prepared foods win the day.

SAVI Midtown

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